Company: Advertising agency
Situation: Social media department in need of a concrete method to review, analyze, and make strategic recommendations for ways to improve social media performance for client brand
Strategy: Use social listening data to guide agency recommendations; obtain results demonstrating campaign effectiveness
Solution: Use a social listening campaign to analyze key performance indicators before, during, and after the social media strategy is put in place. Review competitor data to address market role, voice, and market share
Company: Consumer goods corporation
Situation: Revamp a long-standing product line
Strategy: Use social listening insights to establish critical strategies to influence the product development
Solution: Use social listening to better understand target market desires and consumer needs in order to plan product development
Company: Pharmaceutical corporation
Situation: Medical conference attendance is an important aspect for pharmaceutical companies and their field representatives. For years data was obtained in an organic method of capturing conversations and live data. Had a need to improve attendance management to control costs and improve understanding of relevant topics covered. Additionally, Covid-19 forced social distancing, conferences were forced to go virtual
Strategy: This pandemic-caused change provided an opportunity to supplement conversational data with social listening data
Solution: Use social listening to obtain a wealth of information and insights presented in social media around the events
Company: Energy corporation
Situation: Looking to implement a cross-departmental campaign to achieve goals of an improved consumer perception, better customer relationships, and understanding of industry trends that impact market role
Strategy: Use a multi-tiered social listening campaign to provide the online data and analysis in order to guide strategic planning and implementation
Solution: Establish a data-driven social listening solution to increase effectiveness of decisions, streamline efficiency of efforts, and improve return on investment
Company: Consumer goods corporation
Situation: Gain insight from brand-specific and industry online conversations around the Covid-19 pandemic
Strategy: Use a monthly social listening campaign to view the sentiment of the conversations in order to understand how consumers feel about the virus and how it is impacting them in obtaining and using their product
Solution: Use social listening insight data to tailor message in direct response to consumer needs
Company: Advertising agency
Situation: Account director wanted to ground new business pitch creative on sound strategy to improve chances of an agency win
Strategy: Use social listening data to guide agency copy and design
Solution: Social listening campaign used to analyze previous campaign effectiveness, research brand role, voice and market share, obtain competitive intelligence, and establish customer persona based on real data
Company: Political candidate
Situation: Gain insight into the "pulse of the people"
Strategy: Use a monthly social listening campaign to develop a strategically-driven campaign. Obtain insight into the topics relevant to the campaign, but also into the needs and concerns of the public
Solution: Use social listening to create targeted strategies and tactics to improved candidate-to-constituent communication
Company: Consumer goods corporation
Situation: Revamp approach market research
Strategy: Use social listening to provide a glimpse into market perceptions of brand, messaging, and more
Solution: Social listening is better representative of perceptions in real-time and more unfiltered due to the nature of online psychodynamics
Company: Consumer goods corporation
Situation: Looking for a brand influencer to help expand brand recognition, perception, and ultimately ROI on the relationship
Strategy: Use social listening to seek out the ideal influencer whom they could trust shared their passion for the brand
Solution: Social listening campaign is critical to ensure alignment in beliefs, determine appropriate social reach, and to obtain a suitable candidate to retain as a brand ambassador
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